Self taught self made.
“I want every woman to know, she can be the woman she wants to be”
This campaign really stood out for me. It’s colour clashing and pattern rich with a fresh and confidence face at it’s centre.
A patchwork backdrop of hot pinks, midnight blues and tangerine are contrasted by the simplistic, signature wrap dress. Angelo Pennetta has made a clear statement to illustrate the boldness in this season’s design and in the women behind them.
Furstenberg has, as ever, been an advocate for women around the globe and a champion of working women’s style.The classic wrap has evolved with us as the working landscape changes. As the trends continue to champion the 70’s style, Furstenberg injects Californian colour that’s reminiscent of Hockney’s pool scene.
“Together we invite all women to find this spirit and confidence in themselves,”
This campaign has so much weight, not just because Karlie Kloss fresh faced look is the perfect frame for any summer spread. It’s addition of #youbeyou, only highlights the brand’s principle values. Woman achieving their goals, having confidence in your personal style and empowerment in any circumstance.
“This is me being me, now you be you.”
For any high end brand, this is not easy task but Pennetta has given the brand depth and life along with a very valuable message.
Presence of pattern seems to be the theme for this season and Furstenburg has created this effortlessly with a thread of their values running through it.
A collection with conscience.