You see a picture as you’re scrolling through Instagram. It’s a healthy, happy and glowing woman, surrounded by plants and basking in the midday heat in some beautiful garden. She’s wearing a clean-cut, stylish midi dress which instantly makes you want to check your online banking and frantically add to cart. The caption? ‘Conscious style … Continue reading Greenwashing
It’s the first week of the year and we’d like to be anything but brief when it comes to your top drawer purchases. Yes, underwear. We all need it and yet it’s life cycle and very make up can be harmful to the environment. Do we have to give in to boring underwear in a … Continue reading Getting intimate
I learned an awful lot this year and yes, I've been really quiet. As a business, a blogger, a maker and ethical fashion activist; I had a lot to think about and decided that 2019 was all about learning and more importantly, growing. I can’t wait to share all of my plans, hopes and projects … Continue reading Five lessons I learned last year
Now that fashion revolution week is over, where do we go from here? Does campaigning end and do our posters get put away for next April? We really hope not. We hope that this week causes people around the world to think about the true cost of fashion. We hope that you feel inspired and … Continue reading Forever, not just for April.
It doesn’t feel like it, however spring has sprung! We, hopefully, should be shedding our winter layers and finally dusting off our lighter jackets. Now that lighter days and mildly sunny climates await, how do we make our wardrobe fit for spring? Don’t be too quick to ditch those cable knits and darker tones just … Continue reading Spring, please don’t fling
Are we absolving our guilt over fast fashion with faster clothing purges? I, with incredible trepidation, decided to broach the subject of charity shop donations and purchases. I know what you’re thinking, what monster would discourage charities from earning money and buying clothes that might have been tossed away?! Well, me, I guess. Fret not … Continue reading The Cost of Charity Shopping
The biggest frustration with sustainable shopping is shipping. You've found the perfect sustainable steal but sadly discover all of the labels and brands situated in the US or Canada. Whilst we applaud our American and Canadian partners in ethical fashion, reducing the footprint from travel and shopping on UK shores would be ideal. As Lucy … Continue reading Revolution in Dungarees
Have you ever bought a whole new wardrobe for your next trip? Have you gone crazy on the credit card and then only worn your destination clothes once? Sadly, we've all been there and yes that includes those who shop sustainably now. As I packed my suitcase, bound for Los Angeles, I thought about all … Continue reading 5 tips for a sustainable holiday wardrobe
The humble bag, a completely indispensable accessory, carrying around just about everything we would ever need. Let's face it, we'd be lost without our trusty bag. Your bag goes through as much as you do and it can be so frustrating when it breaks when it's torn or worn before you feel ready to replace … Continue reading In the Bag
I have often struggled to find active gear that is sustainable. Some of the largest companies are responsible for some of the biggest environmental damage and exploitation in our industry. There are some incredible companies that pioneer a new way of thinking such as Patagonia and Finesterre. Both of which I will be covering later … Continue reading Plastic Tread – Adidas
Nylon and Negatives 