Know the Origin pop-up shop & events, 51 Greek St, Soho, London.

One week, one pop up shop, over 70 brands, more than 60 speakers and plenty of fashion revolution followers.

Know the origin have pulled together some of the best brands and most notable sustainability speakers in the industry, all for fashion Revolution Week. Not content with campaigning as a brand for the week, Know the Origin have curated an incredible pop-up shop full of cool capsule wardrobe pieces and lifestyle essentials.

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The shop is minimal and fresh, with a beautiful array of on-trend items which tick every sustainable box. Every member of staff is keen to chat about the values of Know the Origin and sustainability as a whole. This in-person shopping experience helps to make ethical fashion accessible to seasoned sustainability champions and newcomers alike.

The events run by Know the Origin were the highlight of this project and of our own Fashion Revolution Week experience. From feminism in business to tech for good, there was an event for everyone. It’s hard not to get invested in the sustainability cause as you hear passionate people talk about the importance of a fair and forward-thinking fashion industry.
We attended ‘Feminism in Business’ and it did not disappoint. Charlotte Instone, the founder of Know the Origin, was an utterly inspiring speaker. Her words were a real testament to the power of sustainable business and what passion can do when starting a venture. Another notable speaker was Emma Slade Edmonson with her insightful thoughts on strategy and the benefits of brand diversity.

Know the origin brought sustainability to Soho. We’re very glad we got a chance to shop, support and engage with inspiring ethical businesses at this amazing event.