Forever, not just for April.

Now that fashion revolution week is over, where do we go from here? Does campaigning end and do our posters get put away for next April?

We really hope not.

We hope that this week causes people around the world to think about the true cost of fashion. We hope that you feel inspired and here’s our five ways to carry on making a difference.

1. Stop before you shop

It can sound daunting but not shopping and loving your wardrobe is the easiest (and cheapest) way to be sustainable. Our top tip for making the most of your wardrobe is having a really good rummage. Find out which clothes can alternate to switch up your style with fewer items and more importantly, find those items you love.

We often buy something, wear it once and it makes it’s way to the back of your wardrobe. Bring all your items out, take a look at what you use most and this will give you a much better idea of what to buy next.

We have all been guilty of buying a bright floral number which goes with nothing and diminishes in your drawer. If you start by sorting what you have, you can avoid the one wear impulse purchase for good.

2. Capsule Wardrobe

The simple way to shop less is to coordinate more. It seems really obvious but having core pieces and a more mix and match approach requires you to have fewer clothes.

It’s really that simple. Don’t fret though, this doesn’t mean you have to forgo your florals and adorn black all year round. Choosing classic colours and pieces such as staple t-shirts and a jacket will help you blend your bolder pieces into your wardrobe seamlessly.

3. Get resourceful

The cornerstone of the fashion revolution is to be curious about where your clothes come from. There are some amazing apps that can help you find out about your favourite brands. Good on You is an amazing app that gives you a breakdown of your favourite brands based on their efforts with labour, animals and the environment.

The best part? You’ll have a directly full of fantastic sustainable brands to shop with. So, ditch the usual fast fashion outlets and have a browse on good on you when you next need an item.

4. Demand transparency

The fashion transparency index, created by Fashion Revolution, is an amazing and eye-opening read.

If you take a look, it won’t take you long to see that the fashion industry is making progress but we still have a long way to go. In the 2019 index, no major brands score above 70%. Although, last year no brands scored above 60% and no brands above 50% in 2017. It’s clear there’s progress through persistence and we as consumers have helped drive these changes.

By asking these brands to be accountable as a shopper, these brands will be forced to be more transparent. The next time you take a selfie in your new dress, why not ask, who made my clothes? Tag the retailer, tag fashion revolution and let’s keep the conversation going.

5. The ‘Joan Crawford’ style

Care for your clothes, like the good friends they are

Joan Crawford

If you’re not in the market for new clothes, why not tell a clothes love story? Everyone has an item that is there go-to for a night out; a simple and stylish jumpsuit or a jumper which only gets better with time. Dig out your favourite garment, strike a pose and tell your followers, family and friends the story behind your favourite item of clothing.

You can show others how good it can be to love and wear clothes time after time. You might even encourage a slower, more sustainable shopping cycle from your family and friends.

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